Blufig

Isn’t social media always on the back burner when it comes to B2B companies? In today’s post, we are going to dive deep into how social media can help scale your marketing efforts to new horizons. Organizations in the B2B space are most often blinded by the myth that social media marketing is not a viable journey for them. Yes, social engagements and buyer trends can get complex, but that does not mean B2B firms should ignore the full potential of platforms like LinkedIn and Twitter. Partnering with the best social media marketing agency can make all the difference by crafting strategies tailored to the unique needs of B2B brands. If you are still not convinced, here are 7 reasons why social media marketing is important for B2B companies. 1. Increase Brand Visibility:  Social media has evolved to be a sophisticated platform for businesses and consumers alike. With the entire world spending a considerable amount of their time on the internet, being consistent on social me...

T oday’s consumer is a well-informed digital native. Every buying decision is led by a thorough web research and comparative analysis before they even get to vendor shortlisting or evaluation stage. According to Content Marketing Institute  91% of B2B Marketers in America  use Content Marketing. This is based on the survey ‘2018 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs’ What Is Content Marketing? Content marketing is a type of marketing which primarily focuses on creating and distributing high-quality content targeted towards a specific audience segment. Businesses often leverage  content marketing services  to ensure their strategies are effective and aligned with their goals. The idea is to attract, educate, and nurture your target audience using content that is of value. Unlike traditional marketing methods that focus on outreach programs, content marketing — especially when powered by professional content marketing se...